“This channel agnostic approach excited all local stakeholders and really gave the campaign the local grassroots feel we needed.” 

Chevron

"The Mediaedge:cia Nordic operation has been our media investment partner for more than 12 years. My 9 year tenure within Colgate-Palmolive has included management posts within USA and Nordic Group and I have been most impressed by the company's partnership and commitment to achieve our business objectives. The service structure, process and people that promote our brands have brought Colgate-Palmolive Nordic tremendous benefits to our business. Simply put, they have consistently delivered positive results."

John Koyyman, Colgate-Palmolive

"Being the market leader forces us to use broad reaching media channels, even though the effect of these channels are decreasing. The workshop helped us to find new and more creative approaches to these traditional channels in order to get more effect out of our media investments."

Gitten Holm Schmidt Woldbye, United International Pictures

BeoMasters 07

Sony Ericsson - MTV Awards
Next Case Study: Sony Ericsson - MTV Awards


Play flv_thumb_1743

A demonstration of

  • > Partnership / Sponsorship

Salg gennem partnerships - sport


Udfordring:

At skabe en unik marketing og prospect platform for Bang & Olufsen og deres B&O forhandlere i norden. En platform som havde styrken fra et stort firma, men samtidigt personligheden fra den lokale B&O specialist.

Indsigt:

Research viste at målgruppens interesse og købsintention skulle findes igennem golf.

Løsning:

BeoMasters blev skabt som en partnerskab marketing platform. B&O og deres forhandlere kunne præsentere en meget professionel golfturnering til golfklub medlemmer over hele norden. Turneringens set-up tillod B&O at udbyde BeoMasters som sponsor-platform til relevante firmaer mod betaling. Firmaerne fik adgang til en meget interessant målgruppe samt mulighed for at co-brande sig sammen med et super eksklusivt brand - nemlig B&O. Samtidigt mindskedes omkostningerne for B&O og deres forhandlere.

Resultat:

Den største golfklub turnering i Norden med mere end 4.600 deltagere. 20.000 hits på kampagnehjemme-siden og 80 % response på lead generating aktiviteter.

 
Rate this case study